Sweet Squared

Samantha Sweet has grown up in the nail industry.  From the age of 18 she was having her nails done by her mum Gigi and after a 4 year party in Sarasota Florida, she came home and parlayed into the nail industry for good.  Having represented and loved CND (Creative Nail Design) for 17 years Samantha understands the brand inside out and backwards. 

Samantha met Samuel in 1998 at a Creative Bootcamp Training in England; it took only 3 days to discover her soul mate and partner for better or worse... most of the time it's definitely better! 

Samantha took CND from being non-existent to the consumer, to it now being the most recognised professional nail brand in the UK; she has the ear of all major consumer magazine editors and relationships with top British designers due to the work she and Team CND do backstage in London, Milan and Paris Fashion Weeks.

Samantha's commitment to education is as deep rooted as her mother Gigi's; her passion in customer care and service is obsessive - often found emailing at 11:30 at night to make sure that customers are taken care of immediately.

Samantha is a total girly girl and is committed to all the brands she represents.  "I adore the beauty industry; I love what I do and I love taking care of our customers... I feel truly blessed to be so happy in my every day life and career and we as a company are honoured to have such a magnificent team along side us."