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Samantha Sweet is PHAB!

Sweet Squared Ltd is proud to announce that Samantha Sweet is the latest addition to the Non-Executive Board of Directors at PHAB; pronounced ‘fab’ it stands for Performance in Hair and Beauty.  PHAB offers nail professionals a real first, the chance to be recognised for outstanding quality in the same way that Michelin stars recognise excellence in the restaurant world.

Samantha will act as representative for the nail industry and will guide the board on how nail professionals should be assessed in order to achieve a PHAB standard. Samantha said: ‘As always, I am honoured to help with anything that gives our industry credibility and that also gives our wonderful true nail professionals the chance to showcase their skills.  We have come a long way since the 80’s yet there is always more we can strive for and do!  The PHAB standard will allow nail professionals, salons and spas, the opportunity to showcase and be rewarded for their dedication, hard work and creativity.

Nail professionals applying for the standard are assessed on their ability to demonstrate high levels of repeat business and retails sales based on customer problem solving as well as client testimonials. Successful applicants will receive a Bronze, Silver or a much coveted Gold standard depending on their level of excellence.  They will then be assessed on an annual basis to ensure standards are maintained.

PHAB’s founder and Chief Executive, Nergish Wadia-Austin created the standard to guide prospective clients when choosing a new nail salon or nail professional. Nergish commented on Samantha’s appointment:  ‘We invited Samantha to comment on what we were trying to achieve at PHAB and she responded with a huge list of questions.  This attention to detail showed me just how much she loves the nail industry and I knew then that she was the person we wanted.”

About PHAB

PHAB is the brainchild of industry expert Nergish Wadia-Austin, who has over 30 years industry experience and has worked for big name brands such as Vidal Sassoon.  Nergish realised that something was missing, an industry standard that stood for excellent practice in nails, hairdressing and beauty therapy. After much time spent researching and developing, PHAB was born.

For more information about PHAB visit their website http://www.phabstandard.com/home.asp


Samantha Sweet is PHAB!