Squared LLP is
proud to announce that Samantha Sweet is the latest addition to the
Non-Executive Board of Directors at PHAB; pronounced ‘fab’ it stands for
Performance in Hair and Beauty. PHAB offers nail professionals a real
first, the chance to be recognised for outstanding quality in the same way that
Michelin stars recognise excellence in the restaurant world.
will act as representative for the nail industry and will guide the board on
how nail professionals should be assessed in order to achieve a PHAB standard.
Samantha said: ‘As always, I am honoured to help with anything that gives our
industry credibility and that also gives our wonderful true nail professionals
the chance to showcase their skills. We have come a long way since the
80’s yet there is always more we can strive for and do! The PHAB standard
will allow nail professionals, salons and spas, the opportunity to showcase and
be rewarded for their dedication, hard work and creativity.
professionals applying for the standard are assessed on their ability to
demonstrate high levels of repeat business and retails sales based on customer
problem solving as well as client testimonials. Successful applicants will
receive a Bronze, Silver or a much coveted Gold standard depending on their
level of excellence. They will then be assessed on an annual basis to
ensure standards are maintained.
founder and Chief Executive, Nergish Wadia-Austin created the standard to guide
prospective clients when choosing a new nail salon or nail professional.
Nergish commented on Samantha’s appointment: ‘We invited Samantha to
comment on what we were trying to achieve at PHAB and she responded with a huge
list of questions. This attention to detail showed me just how much she
loves the nail industry and I knew then that she was the person we wanted.”
the brainchild of industry expert Nergish Wadia-Austin, who has over 30 years
industry experience and has worked for big name brands such as Vidal Sassoon.
Nergish realised that something was missing, an industry standard that
stood for excellent practice in nails, hairdressing and beauty therapy. After
much time spent researching and developing, PHAB was born.
information about PHAB visit their website http://www.phabstandard.com/home.asp