Sweet Squared

 Eufora is a hair company that cares about our industry, its hairdressers and being globally responsible.  Eufora is not about being suits or bean counters; Eufora is about the independent salon, wickedly high retail sales and a lot about having the best damn hair product formulations EVER.  All this, whilst protecting our environment and our integrity to global awareness.

Founder and CEO Don Bewley is a 30 year hairdressing expert who set out to transform and modernise the industry by helping the independent salon owners; his vision has produced the most significant changes in hair product formulations since the blue rinse was cutting edge. 

The Products

Eufora believes that professional products should be different and better to those available in the supermarket.  We stand unconditionally by our formulations and performance by presenting our professionals with a 100% money-back guarantee if ‘You Can’t Get No Satisfaction’ with us.

What makes Eufora products unique?

For a start, we take a radically and significantly different approach to formulating our hair care products.  Here’s what we do; we replace good ole H2O with the legendary Aloe plant as our base ingredient and we do this in all our shampoos, conditioners and styling products.  We don’t just add a little Aloe either, we add a lot, in fact our shampoos and conditioners contain 75% to 85% Aloe (where most others contain that much water) making Eufora great for the scalp, great for the hair, great for the hands and great for our environment.  I mean, how wicked is that???

Here is some cool brain fodder about the Aloe plant!

Aloe contains all 22 Amino Acids found in nature

Aloe contains its own natural preservatives

Eufora uses only organically produced pharmaceutical-grade Aloe

Eufora customers get the benefit of over 3 times the amount of active ingredients in our shampoos and conditioners than they would with other shampoos and conditioners!

Is that as far as it goes? Not even close!  Eufora has...

A protein system that balances Soy, Wheat, Keratin and Oat

No artificial fragrances; all fragrances come from our complex blend of pure essential oils

No artificial colours

A food grade preservative system

No petrochemicals in any of the products except for the hairsprays; in fact the small amounts of polymer chips used in our hairsprays are offset by tree sap derivatives.

No ingredients in any product that do not provide a scientifically proven benefit to the hair or scalp, in other words, there is no 'fluff stuff' on the label!

Sticking it to ‘The Man’

Sure we could make a mint selling to anybody and everybody but our values are not for sale.  We are 100% committed to the independent salon owner and we will not compromise ourselves by selling to national chains, phantom salons, beauty supply stores or redistribution outlets.

When your customers seek out Eufora, they will find YOU; this is our commitment, our promise, our passion!