Blog

Exciting News: Artistic, Footlogix, Famous Names, Belava, and Footsie Have Found Their NEW Exclusive Home in the UK and Ireland.We are truly honoured to say that we’re the new home of these incredibl … read more

From Monday 5th February, we are delighted to welcome Footlogix, Artistic, Famous Names, Belava and Footsie to the Sweet Squared portfolio of brands. This move is the result of Sweet Squared acquiring … read more

SACHAJUAN Ocean Mist Volume Hair Mousse - A lightweight hair mousse that gives your hair volume, hold and shine.Introducing the latest addition to the signature SACHAJUAN Ocean Mist Collection - Ocean … read more

Today, the BBC Morning Live Programme shed further light on potential allergic reactions associated with certain gel polish systems. We welcome the BBC's commitment to raising awareness about this cru … read more

Dry January is in full swing, but this doesn’t mean your nails have to be dry too! Our exclusive CND™ range includes a variety of premium products that aim to nourish, hydrate and strengthen the … read more

As we welcome the new year, many of you may be participating in Dry January, but this doesn’t have to include your hair! It is important to maintain a healthy haircare routine, especially in the dries … read more