Sweet Squared has acquired part of Louella Belle’s professional portfolio of brands. This means, from Monday 5th February 2024, Sweet Squared will be the exclusive distributor for Artistic Nail Design, Footlogix, Famous Names, Belava and Footsie in the UK and Ireland.

Sweet Squared has been ‘Serving the Pro with Love & Respect’ since 2006.
...But what does that mean? S2 partners with YOU, the professional, to deliver only the best and most innovative brands and products to the UK & ROI. All of our brands are exclusively sold through the professional, meaning you will never see them on the high street! We were founded and driven by the desire to inspire. Our team is made up of hair and beauty experts that exude passion for our industry, so it’s easy to understand why we love what we do and why our sole aim is to ‘Serve the Pro with Love & Respect!’ Read more about Sweet Squared here.

Louella Belle have never felt more confident in the potential of their key professional brands. With new opportunities on the horizon, an expanding fulfilment business, and having been friends and competitors with the Sams / Sweet Squared for over 20 years, Louella Belle felt the brands would be best served with them.

Sweet Squared is always looking for ways to serve its professionals in the best manner possible. The additional brands from Louelle Belle give their customers an added opportunity for their salons and their clients to experience new and complimentary systems and treatments. It also introduces the Louelle Belle professional customers to brands that Sweet Squared already has and is successful with. It’s a win, win!

Yes, Louella Belle will continue to offer its customers a range of brands. But not Artistic Nail Design, Footlogix, Famous Names, Belava and Footsie. These brands will be distributed in the UK and Ireland, exclusively, by Sweet Squared.

We’re going to make this as easy as possible. In fact, we have already set up a Sweet Squared account for you. All you need to do is click here and enter the email address that you use with your Louella Belle account. You’ll receive an email which will prompts you to create a password. And that’s it! 

If you have existing loyalty points with Louella Belle, you can continue to use these with Louella Belle, but the points and vouchers will not be valid with Sweet Squared. Sweet Squared is working hard to create a loyalty scheme for all our customers.

We very much hope so! Sweet Squared will welcome all of the existing educators for Artistic, Famous Names and Footlogix into the family as they are experts with these brands!

Yes and yes! Although, when trying any new system, any professionals should be seeking education within that brand so that they are using all products safely and correctly on their clients.

Yes and yes! Sweet Squared HQ is in beautiful West Yorkshire and the “Sweet Shop” is open Monday to Friday, 9am to 6pm. You’re always very welcome to come and say “hi”!

This group will remain active for discussions around Footlogix, Artistic, Famous Names, Belava and Footsie. So, please continue to use this group, or click here to join if you're not already a member!