CND™ X GARETH PUGH

Posted by Natalie Walsh on 16th Sep 2020

THE RECONSTRUCTION SS21Fashion Week this season certainly looks a little different. From virtual shows to fashion film concepts, each designer has injected their take of the ‘new normal’ into their co … read more

INTRODUCING CND™ PLEXIGEL

Posted by Emma Doyle on 16th Sep 2020

A GROUND-BREAKING BRUSH-IN-A-BOTTLE GEL ENHANCEMENT SYSTEM FOR FLAWLESS LOOKING NAILSFill it. Fix it. Shape it. Build it.Get ready for CND™ PLEXIGEL! After the creation of CND™ SHELLAC™, CND™ exte … read more

SWEET TALK

Posted by Samantha Sweet on 10th Sep 2020

Welcome to Sweet Talk, a new edition to our brand NEW Sweet Squared website. It’s me Samantha Sweet and this Sweet Talk Blog will be my personal meanderings on what’s happening within our indu … read more

AMAZING DISTRIBUTION AND CUSTOMER SERVICE

Posted by Natalie Walsh on 4th Sep 2020

At Sweet Squared, we live to Serve the Pro with Love & Respect and have been doing so for over 14 years. It’s what makes us S2! You can always count on our award-winning Customer Experience and … read more

FIT FOR ROYALTY

Posted by Natalie Walsh on 26th Aug 2020

We all sat and watched in awe as Meghan Markle married her prince. The Duchess’s big day was as beautiful as it was spectacular and it had beauty professionals everywhere asking, “what was Meghan’s … read more