Blog

Welcome to the early stages of being a beauty therapist. This is what comes next: the real, unfiltered, nobody-really-prepares-you-for-it chapter of building your beauty career. It's one of the most f … read more

Every stylist has had the consultation: a client with fine hair, frustrated that nothing seems to hold volume past the blow-dry. Most of what's on the market addresses this cosmetically, co … read more

You passed your course, you've got your certificate, and your kit is sitting there looking very official. The excitement is real but so is the slightly overwhelming feeling of "okay, what happens now? … read more

When it comes to professional nail tools, the standard you work to matters. That's why we're excited to introduce Staleks to the Sweet Squared family.  Say hello to precision-crafted, premium st … read more

Michelle Sample, Partnership Manager for Paul Mitchell at Sweet Squared, shares her real day and night hair routine. If you’ve ever wondered what someone who works with professional hair produc … read more

Introducing the Electric Euphoria Collection, the new Summer collection from Artistic Nail Design... drawing inspiration from the colours of nature but then amplifying them to the highest degree! Thi … read more