One Step, Every Service: How to Build K18 Into Your Salon Menu
Posted by S2 Marketing Team on 21st Oct 2026
Every client who sits in your chair deserves healthier hair when they leave, whatever service they booked. K18 makes that simple: one short ritual that slots into lightening, colour, relaxers, perms,
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pH, Protein, and Cortex: The Science Behind Genuine Hair Thickening
9th Jul 2026
Every stylist has had the consultation: a client with fine hair, frustrated that nothing seems to hold volume past the blow-dry. Most of what's on the market addresses this cosmetically, co
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DAY & NIGHT HAIR ROUTINES: Morning Clips, Lavender Dreams & A Good Scrunchie
25th Jun 2026
Michelle Sample, Partnership Manager for Paul Mitchell at Sweet Squared, shares her real day and night hair routine.
If you’ve ever wondered what someone who works with professional hair produc
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How to recreate Addison Rae's Desert Rose colour whilst protecting your client's hair
5th May 2026
When Addison Rae stepped on the Coachella Main Stage in April 2026, her deep copper-red hair, dubbed "Desert Rose" by her colourist, instantly became one of the season's most-searched colour requests.
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Introducing K18 Triple Bright: The End of Brassiness
27th Apr 2026
Blonde is not just a colour. It's a commitment.
Meet Triple Bright, a breakthrough foam shampoo engineered to defend, preserve, and perfect lightened hair.
Blonde will always be the moment. But achie
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EPRES™ FOR YOUR CLIENTS
16th Dec 2025
If you don’t already know about then get to know! epres™ is a performance-first, scientifically led beauty focused on disrupting and sustaining technologies in haircare.
For stylists
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