Blog

Sweet Squared is proud to announce that from 1st January 2026 it will become the exclusive home of Paul Mitchell® proudly in the UK. This partnership marks a significant milestone for b … read more

A scalp-focused routine designed to deeply cleanse, rebalance, and refresh. The Clarifying Collection includes a detoxifying shampoo, hydrating conditioner, and exfoliating scrub - formulated to remov … read more

Sweet Squared is thrilled to announce its exclusive partnership with K18, becoming one of only two strategic distribution partners in England, Wales, and the Channel Islands. This landmark deal bring … read more

HOW IT STARTED The scientific technology behind CALECIM® belongs its parent company CellResearch Corporation, a biotechnology company founded over 20 years ago by scientists. They discovered the … read more

Beauty should never come at the cost of our planet. This Earth Month, we’re celebrating the steps that our innovative beauty and nail brands are taking to create a more sustainable future. … read more

Step into the new era of performance. Introducing KEVIN.MURPHY + CODE - the smart permanent hair colour powered by skincare technology, marking a new era of high-performing colour.   A col … read more