Blog

Blonde is not just a colour. It's a commitment. Meet Triple Bright, a breakthrough foam shampoo engineered to defend, preserve, and perfect lightened hair. Blonde will always be the moment. But achie … read more

If you don’t already know about then get to know! epres™ is a performance-first, scientifically led beauty focused on disrupting and sustaining technologies in haircare. For stylists … read more

Sweet Squared is proud to announce that from 1st January 2026 it will become the exclusive home of Paul Mitchell® proudly in the UK. This partnership marks a significant milestone for b … read more

A scalp-focused routine designed to deeply cleanse, rebalance, and refresh. The Clarifying Collection includes a detoxifying shampoo, hydrating conditioner, and exfoliating scrub - formulated to remo … read more

Sweet Squared is thrilled to announce its exclusive partnership with K18, becoming one of only two strategic distribution partners in England, Wales, and the Channel Islands. This landmark deal bring … read more

HOW IT STARTED The scientific technology behind CALECIM® belongs its parent company CellResearch Corporation, a biotechnology company founded over 20 years ago by scientists. They discovered the … read more