Blog

Sweet Squared is proud to announce that from 1st January 2026 it will become the exclusive home of Paul Mitchell® proudly in the UK. This partnership marks a significant milestone for b … read more

Introducing two new limited-edition fragrances for the award-winning CND™ SOLAROIL™: Amber Woods and Jasmine Blossom. Designed to treat both nails and senses, these new aromatherapeutic b … read more

Sweet Squared is thrilled to welcome SPARITUAL back to the UK and Ireland this October, a sustainable, vegan beauty brand rooted in the art of self-care. Founded by Shel Pink, author of Slow Beauty: … read more

Ritualise Your Routine.  SPARITUAL’s body care collection is designed to transform everyday moments into intentional acts of self-care. Blending therapeutic scents with ancient healing ing … read more

At SPARITUAL, nail care is seen as an essential part of self-care. Their award-winning nail colours and treatments have been intentionally designed for professionals to deliver their clients stronger … read more

Introducing CND™ SHELLAC™ EPIC SMOOTHING BASE — a revolutionary 2-in-1 base coat and smoothing layer that primes, perfects, and extends the wear of CND™ SHELLAC™ manicur … read more