Blog

As skincare professionals, we know that achieving radiant, healthy skin doesn’t stop at the face it extends to the entire body. That’s where Nimue’s Nourishing Body Balm comes in. Th … read more

As professionals, we know that true beauty begins with wellness—and the right homecare rituals can transform your clients’ skin, body, and mindset between treatments. Here are some of our … read more

Introducing the Artistic Kouture Kick Fall collection, inspired by the risk-taking rebels of the high fashion runways with a slight twist that veers more towards exciting, everyday urban street wear. … read more

Sweet Squared, home of the top brands dedicated to the hair, nail and beauty professional across the UK and Ireland, is proud to announce its acquisition of Mundo Professional, the industry’s mo … read more

Summer is officially here, and we’re turning up the heat with The Summer Edit 2025! Whether you're looking to expand your salon’s offerings or discover new techniques to impress your cl … read more

Sweet Squared is thrilled to announce its exclusive partnership with K18, becoming one of only two strategic distribution partners in England, Wales, and the Channel Islands. This landmark deal bring … read more