Blog

When Addison Rae stepped on the Coachella Main Stage in April 2026, her deep copper-red hair, dubbed "Desert Rose" by her colourist, instantly became one of the season's most-searched colour requests. … read more

If you've been browsing the Academy² course catalogue and found yourself wondering "which level is actually right for me?"  you're not alone. It's one of the mo … read more

So, you're thinking about becoming a nail tech. Maybe you've been obsessing over nail content for years or maybe a friend's set stopped you in your tracks. What … read more

Blonde is not just a colour. It's a commitment. Meet Triple Bright, a breakthrough foam shampoo engineered to defend, preserve, and perfect lightened hair. Blonde will always be the moment. But achie … read more

We are delighted to announce our new partnership with ABT - bringing an exciting new chapter to Sweet Squared education. From education to industry, we've got you covered. Sweet Squared courses are n … read more

If you’re planning your visit to HAIRCON 2026, make sure this session is firmly at the top of your list. The KEVIN.MURPHY team are bringing serious creative energy to the stage - and it’s … read more