Blog

Sweet Squared, home of the top brands dedicated to the hair, nail and beauty professional across the UK and Ireland, is proud to announce its acquisition of Mundo Professional, the industry’s mo … read more

Summer is officially here, and we’re turning up the heat with The Summer Edit 2025! Whether you're looking to expand your salon’s offerings or discover new techniques to impress your cl … read more

Sweet Squared is thrilled to announce its exclusive partnership with K18, becoming one of only two strategic distribution partners in England, Wales, and the Channel Islands. This landmark deal bring … read more

Tuesday, 2nd June, saw the launch of CND™ PLEXIGEL month 2.0. After the success of last year’s campaign, we have brought it back bigger and better than before. Not only do we have some inc … read more

HOW IT STARTED The scientific technology behind CALECIM® belongs its parent company CellResearch Corporation, a biotechnology company founded over 20 years ago by scientists. They discovered the … read more

CALECIM® is at the confluence of beauty, science and technology. Their intelligent products drive radical change, delivering luxury skincare powered by regenerative science to rejuvenate you at t … read more