The KEVIN.MURPHY GLOSS collection has expanded, the same formula we all know and love yet this time, with chocolate undertones that redefines colour, with luminous golds and sophisticated mahogany reflects that bring vibrant, multi-dimensional warmth and luminosity to the hair. 

New CHOCOLATE DIMENSION SHADES

.73 CHOCOLATE.GOLD SHADES

A fusion of chocolate tones and golden reflects creates a radiant honey glow for a naturally sun-kissed finish. It enhances the hair with warmth, light, and luminous dimension, ideal for brightening natural depth.
A luminous palette designed to add radiance, vibrancy, and a warm sunlit golden reflect to hair.

.75 CHOCOLATE.MAHOGANY SHADES

A blend of chocolate and mahogany tones, these SHADES create a rich, dimensional finish that feels both refined and natural. From soft salmon hues to subtle woody reflects on deeper bases, this warm palette adds depth and subtle contrast to any look. A mix of reflects designed to bring personality, elegance, and a hint of distinction to every shade.

How does GLOSS add shine to your business?

Adding GLOSS to your salon allows you to raise the bar on every colour service, not only does it build bonds and repairs damage, it's demi-permanent, for those clients who want low commitment with high shine.

Gloss works incredibly well with blondes, due to it's repairing factors, it tones and rebuilds damage after using lightener, so clients can walk away with healthy, bright, shinier hair. (It's also perfect for balayage).

No client is missed with GLOSS. It is for 100% of clients whether they're new to colour or want to change their hair every week, GLOSS is the best way to alter tones while adding depth and shine in the most gentle way. Not to mention it takes 5-20 minutes for development, making it a super easy service for you and your team.

Technology behind KEVIN.MURPHY+GLOSS.

The performance of the gloss comes down to a combination of advanced colour technology and hair-loving ingredients that work together to deliver beautiful results while caring for the hair.

The acidic pH formula allows colour pigments to be gently deposited without disrupting the hairs natural structure. Unlike traditional colour services that lift the cuticle, the acidic formula smooths the cuticle instead, helping to enhance shine while preserving the hair's natural depth and condition.

At the heart of the formula is KM.BOND² Technology, a plant-based protein complex designed to help strengthen and repair the hair from within. By supporting the hairs internal bond structure, it improves and reinforces strength which leaves hair feeling fuller and healthier after colouring.

The formula is also enriched with Vitamin C, a powerful antioxidant known for helping to protect colour vibrancy while boosting shine. It enhances the richness of the finished result, leaving hair looking brighter and improving radience.

An advanced colour-activating molecule replaces traditional ammonia or MEA, creating a virtually odourless colouring experience while gently initiating the colour process. The result is a high-performance gloss that delivers beautiful, true-to-tone colour while maintaining the integrity of the hair.

KEVIN.MURPHY+GLOSS CHOCOLATE DIMENSIONS is available to pros now exclusively through Sweet Squared. Shop here or contact your Partnership Manager for further information.