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Our range of high-performance, multi-tonal shades allow for endless creativity, and will deliver the most natural-looking colour results every time. Each COLOR.ME shade has been created to respect the natural colour patterns found in virgin, untreated hair, and imparts luminous, multi-dimensional colour to each and every strand. COLOR.ME shades are mixed with our special CREAM.ACTIVATORS to create custom results, such as tone-on-tone, going darker plus 100% grey coverage and up to 4 levels of lift.