Sweet Squared is thrilled to welcome SPARITUAL back to the UK and Ireland this October, a sustainable, vegan beauty brand rooted in the art of self-care. Founded by Shel Pink, author of Slow Beauty: Rituals and Recipes to Nourish the Body and Feed the Soul, SPARITUAL has become a global leader in mindful beauty and spa care. 

At its heart, SPARITUAL is more than a product line. It’s a movement that encourages beauty professionals and their clients to slow down, reconnect, and create intentional rituals that restore balance and wellbeing.  

Every formula is crafted with clean, vegan, ancient healing ingredients, developed without parabens, petrochemicals, synthetic fragrances, dyes, GMOs or gluten – and always packaged with sustainability in mind.  

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For over two decades, SPARITUAL has been trusted in spas and salons worldwide with their body and nail care. Now, thanks to Sweet Squared, UK professionals can offer their clients not only effective treatments but also a deeper sense of wellness, purpose and mindful escapism. 

Sweet Squared CEO, Samuel Sweet explains: 

“Their commitment to Slow Beauty feels more relevant than ever, offering professionals and their clients a true sense of wellness and mindful escapism. In a world that’s moving faster every day, SPARITUAL provides the kind of purposeful, restorative experience that today’s salons and spas are longing to deliver.” 

This is beauty that goes beyond appearance. It’s about balance, connection and sustainability. Welcome to the future of conscious self-care. Shop SPARITUAL here. 

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• #body care
• #self-care
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• #wellness