ALL HOURS, ALWAYS ON: The 24-Hour Hair Care Ritual
11th Mar 2026
With KEVIN.MURPHY, hair care doesn’t clock off.
ALL HOURS, ALWAYS ON celebrates a new 24-hour rhythm of care - effortless, luxurious and designed for modern life. From sunrise to moonlight, our formulations work together to hydrate, protect and enhance shine, helping your clients maintain beautiful, healthy-looking hair at every moment of the day.
Today’s clients are looking for routines that work with their lifestyle - products that deliver results both instantly and over time. This curated routine makes it easy to recommend a day-to-night hair ritual that keeps hair nourished, glossy and protected around the clock.


A Routine That Works Around the Clock
Daytime Shine & Protection
For instant luminosity and lightweight care, SHIMMER.SHINE is the perfect finishing touch. This repairing shine mist enhances gloss while helping protect the hair, making it ideal for salon finishing or refreshing styles throughout the day.
Anytime Nourishment
A cult favourite in salons worldwide, YOUNG.AGAIN is an immortelle-enriched treatment oil that helps restore softness, smoothness and shine. Perfect for clients with dry, damaged or ageing hair, it delivers deep nourishment without weighing the hair down.
Overnight Hydration
While your clients sleep, NIGHT.SHIFT works to deeply hydrate and soften the hair fibre. This lightweight overnight serum absorbs effortlessly to help hair feel restored, smoother and more manageable by morning.
Together, these essentials create a simple yet luxurious 24-hour care ritual your clients can follow every day.
Introducing the Gift Sets: Rise & Shine + Dream & Glow
Two retail-ready gift sets make it easier than ever for salons to recommend a complete routine.
RISE & SHINE
• NIGHT.SHIFT Overnight Serum
• SHIMMER.SHINE Repairing Shine Mist
DREAM & GLOW
• NIGHT.SHIFT Overnight Serum
• YOUNG.AGAIN Treatment Oil
Each set encourages clients to care for their hair day and night, supporting hydration, protection and shine whenever they need it.
Each gift set also includes FREE KEVIN.MURPHY WAKE UP CALL Reviving Under-Eye Masks - with two sets per box.
Made in Korea, these gentle gel under-eye masks are infused with hyaluronic acid and caffeine to help hydrate, soothe and refresh tired eyes. Hyaluronic acid helps replenish moisture, while caffeine works to reduce puffiness and revive the appearance of the under-eye area, making them the perfect companion to an overnight hair routine.
The ALL HOURS, ALWAYS ON gift sets are now available to order through your PARTNERSHIP.MANAGER.