Introducing the next generation of fuller, thicker hair  

The market is seeing increased demand for hair-thickening solutions, driven by stress-related hair thinning and post-pandemic hair loss concerns. People are actively seeking solutions for their hair and scalp health, similar to skincare. Google search trends show a rising interest in hair health, particularly in preventing hair aging and shedding. This opening an unexplored opportunity for the haircare industry. 

Say hello to the newly reformulated KEVIN.MURPHY BODY.MASS - a leave-in plumping treatment designed specifically for clients with thinning or flat hair. This powerful product not only adds visible thickness to each strand from the very first use, but also helps fortify hair from root to tip, promoting healthier, stronger, more flexible locks over time. 

Infused with wild olive tree stem cells and increased levels of nettle leaf extract, BODY.MASS is more than just a styling aid - it's a conditioning treatment that supports optimal scalp health and works to anchor hair at the root, reducing shedding and hair fall. 

                                                                                                                                                                                                

So, what’s new? 

The updated BODY.MASS formula was developed with both salon professionals and clients in mind. Based on extensive feedback, the new version offers a noticeable upgrade in both performance and experience: 

• Wild Olive Tree Stem Cells: Improve scalp condition and help strengthen the hair anchoring system. 

• Enhanced Nettle Leaf Extract: Boosts hair resilience and supports natural growth. 

• Optimized Polymers: Deliver more volume without the stickiness or build-up. 

• Reduced Fragrance: A lighter scent for a more refined salon and at-home experience. 

                                       

Real Feedback from Real stylists 

The Kevin.Murphy team ran a 3-month sampling program, gathering valuable and genuine feedback from hair professionals to create the best possible products for both the stylists and the client So, what did the professionals say? 

• 96% saw thicker, fuller–looking hair after the first use  

• 93% found it easier to achieve volume while styling  

• 100% agreed hair was more manageable and easier to comb  

• 100% would recommend BODY.MASS for fine, thinning hair 

Shop the new and improved KEVIN.MURPHY BODY.MASS here. 

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