In a crowded market of leave-ins, masks and oils, KEVIN.MURPHY's NIGHT.SHIFT is one of the most exciting new launches of 2025 - not just for consumers, but for professionals looking to offer real salon-grade results in everyday haircare. This hydrating overnight serum has quickly become a talking point in kit bags because it delivers tangible benefits with exceptionally easy application.

                                           

What is NIGHT.SHIFT?

NIGHT.SHIFT is a lightweight, leave-in overnight treatment serum designed to work while your clients sleep. Formulated with hyaluronic acid - a powerhouse moisture-attracting ingredient - and antioxidant-rich Australian Kakadu plum, it targets hydration, strength and manageability without rinsing out in the morning.

Unlike heavier masks that can require careful timing and rinsing, NIGHT.SHIFT absorbs into the hair overnight, letting professionals recommend a high-performance treatment that’s effortless for clients to use at home.

For hairdressers and colour technicians, NIGHT.SHIFT isn’t just another product - it’s a tool that supports healthier hair between salon visits:

Deep Hydration and Moisture Retention

Thanks to hyaluronic acid, the serum retains moisture in the cuticle, helping to prevent dryness and brittleness - a common issue in bleached or chemically treated hair.

Strengthening & Breakage Reduction

Clinical data shows stronger hair and reduced breakage, which is especially valuable post-lightening or chemical services. 

Smoother, More Manageable Strands

By morning, hair is smoother and easier to detangle - ideal for clients battling frizz or unruly texture.

Versatile in Salon Protocols

Stylists can suggest NIGHT.SHIFT not only as an overnight hero product, but also as a prep or finish step before styling, helping to smooth texture and boost hydration.

                                         

How to Use - Salon Professional Tips

Incorporating NIGHT.SHIFT into your professional recommendations is simple:

1. Advise After Wash Services: Suggest clients apply 1–4 pumps to damp hair after wash and blow-dry services for overnight nourishment.

2. Overnight Treatment: On dry hair, it can be used before bed to soften and control frizz by morning.

3. Styling Partner: For textured, wavy or curly hair, mix a small amount with styling creams or foams before air-drying or diffusing to enhance definition.

4. Post-Colour Care: Recommend as part of a homecare routine after colour or lightening to extend colour vibrancy and strengthen strands between appointments.

Ready to add NIGHT.SHIFT to your professional toolkit?

• ##HAIRCARE
• ##KEVINMURPHY
• ##NIGHTSHIFT