Blog

Michelle Sample, Partnership Manager for Paul Mitchell at Sweet Squared, shares her real day and night hair routine. If you’ve ever wondered what someone who works with professional hair produc … read more

When Addison Rae stepped on the Coachella Main Stage in April 2026, her deep copper-red hair, dubbed "Desert Rose" by her colourist, instantly became one of the season's most-searched colour requests. … read more

Blonde is not just a colour. It's a commitment. Meet Triple Bright, a breakthrough foam shampoo engineered to defend, preserve, and perfect lightened hair. Blonde will always be the moment. But achie … read more

If you don’t already know about then get to know! epres™ is a performance-first, scientifically led beauty focused on disrupting and sustaining technologies in haircare. For stylists … read more

Sweet Squared is proud to announce that from 1st January 2026 it will become the exclusive home of Paul Mitchell® proudly in the UK. This partnership marks a significant milestone for b … read more

A scalp-focused routine designed to deeply cleanse, rebalance, and refresh. The Clarifying Collection includes a detoxifying shampoo, hydrating conditioner, and exfoliating scrub - formulated to remo … read more