UNLOCK FULL POTENTIAL
24th Mar 2026
If your clients are craving fuller, thicker, more voluminous hair - this is the trio to have on your radar. The new KEVIN.MURPHY FULL POTENTIAL pack, that includes a FREE DOO.OVER, is designed to elevate fine or thinning hair from flat to full-bodied in just a few steps.

Fine and ageing hair can often lack density, movement and overall strength. The PLUMPING range is specifically formulated to target these concerns at the root, helping to create the appearance of thicker, healthier hair with every wash.
At the heart of this routine is a blend of strengthening ingredients, antioxidants and amino acids that work together to support hair health while boosting volume and shine.
What’s inside the bundle
PLUMPING.WASH
A densifying shampoo that gently cleanses while working to stimulate the scalp and support hair growth. Infused with ginger root and nettle extract, it helps nourish follicles and build body without weighing hair down.
PLUMPING.RINSE
A lightweight yet powerful conditioner that restores thickness, hydration and shine. Expect softer, stronger strands with visible volume and bounce.
FREE DOO.OVER
The perfect finishing touch. This dry powder spray delivers effortless texture, hold and airy volume, making it ideal for styling that still feels soft and natural.

The results your clients will notice
✨ Fuller-looking, thicker hair
✨ Increased volume and bounce
✨ Improved strength from root to tip
✨ Softness and shine without heaviness
With consistent use, this routine works to plump each strand, creating the illusion of denser, healthier hair over time.
This isn’t just a shampoo and conditioner duo - it’s a targeted volumising system designed for modern clients who want fuller hair without compromising softness or movement.
And with a FREE DOO.OVER included, there’s never been a better time to help your clients truly unlock their full potential ✨
This exclusive bundle is now available to order via your PARTNERSHIP.MANAGER (terms apply).