Light Elegance Statement

9th Feb 2023

Sweet Squared was founded to elevate and serve the professional with Love & Respect. And we have stayed true to that promise for more than 16 years.

We enjoy working with the people and the brands who share our mission and who also exist to elevate and support the pro.

Like many, we were surprised to discover, through social media, that Light Elegance intended to support the selling of professional-only gel products to consumers throughout North America. We were also surprised to discover that consumers would be able to purchase these products at the same price that nail professionals pay. We sought immediate clarification of this new direction for Light Elegance and we have now received confirmation this is indeed the case.

Our values and priorities have diverged from the team at Light Elegance. After several years of partnership and significant investment building the LE brand in the UK and Ireland, we have taken the decision to resign the line on the basis this situation is unacceptable for both Sweet Squared and for our valued nail professional customers.

Effective immediately, we will no longer support, promote, or educate Light Elegance in the UK and Ireland. For Light Elegance customers, please note that (while supplies last), we will be offering significant discounts on all Light Elegance products*, to assist you through this transition. 

Love & Respect,

Samuel, Samantha, Jim, and the Squares


*Terms and conditions: All discounted products are non-returnable.

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