SOFGEL Partners with Sweet Squared to Bring Revolutionary Nail Innovation to the UK!

Why SOFGEL is a Game-Changer for Professionals

SOFGEL is designed for nail technicians who demand nothing but the best for their clients. Precision, innovation, and artistry lie at the core of this brand, offering products that elevate both speed and creativity in every application. Gone are the days of spending hours building nails from scratch. SOFGEL enables you to save time without compromising on quality, giving you the ultimate flexibility to focus on your creative designs.

 

Benefits for Nail Techs

• Time-Saving Solutions: SOFGEL allows you to create stunning, enhancement-style nails in under 60 minutes, freeing up time for you to focus on intricate nail art designs. No more stress, no more shortcuts—just flawless results every time.
• Creative Freedom: Whether you’re known for subtle designs or bold, trend-forward looks, SOFGEL’s reliable base gives you the blank canvas you’ve always dreamed of. Artists, it’s time to shine.
• Professional Exclusivity: Unlike many brands available to everyone, SOFGEL products are for professionals only. This exclusivity aligns with Sweet Squared’s mission to champion the artistry and skill of nail technicians like you.

 

When SOFGEL founder Carol Ma set her sights on global expansion, she knew there was only one UK partner that could deliver the same dedication to quality and innovation—Sweet Squared. This partnership marks a new era for nail professionals, offering them some of the most advanced products in the industry.

For Sweet Squared, this collaboration reaffirms its commitment to providing professionals with the very best. SOFGEL delivers a fast, durable, and exclusive professional treatment that nail technicians can trust. 

SOFTIPS™ - ultra-thin, flexible, full coverage tips that come in eight shapes, five lengths, and 15 sizes, ensuring a seamless, natural fit for every client. Meanwhile, SOFGEL PRO™ Tip Gel Adhesive is a HEMA-free, all-in-one soft gel formula, offering long-lasting strength and durability.

“Nails aren’t just about fashion; they’re a form of self-expression, and nail technicians are the artists behind the magic. We’re thrilled to introduce SOFGEL to the UK - a service designed for professionals and clients who want fast, flawless enhancements, giving them more time to create stunning, individualised artistry.” – Samantha Sweet, CCO, Sweet Squared.

Find out more and shop the collection here.

 

 

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