Blog

Sweet Squared is proud to announce that from 1st January 2026 it will become the exclusive home of Paul Mitchell® proudly in the UK. This partnership marks a significant milestone for b … read more

Sweet Squared is thrilled to announce its exclusive partnership with K18, becoming one of only two strategic distribution partners in England, Wales, and the Channel Islands. This landmark deal bring … read more

KEVIN MURPHY campaigns communicate who we are at the heart of it all: we remain loyal to our core values, FASHION, PERFORMANCE and ENVIRONMENT, which define our brand and have always been integral to … read more