HYDRATE-ME.WASH is a super smoothing and hydrating shampoo for normal to dry hair. It is for hair that just cannot be repaired, for hair that is naturally dry, or for hair that lives in a very dry climate. Think of it as a hair concealer as it disguises the damage. It will nourish dry hair and make split ends unrecognizable. This formulation is still packed with antioxidants as this gives the hair a healthy glow and stops the hair from losing any more moisture. New technology has allowed Kevin Murphy to use the same ingredients found in high end skincare that diminish the appearance of fine lines and wrinkles. They applied this to hair and found that it gave hair a glossy shield than hid any signs of damage and resulted in a smoother cuticle.