An aesthetically pleasing social media feed starts with beautiful photos and videos! Are you a little unsure on how to take a good photo? Or do they just never seem to turn out quite how you imagined they would? By the end of this blog you will have gained confidence with mastering the art of taking an insta-worthy picture for ultimate social media salon marketing!
First things first, make sure you use a quality camera. Phone cameras are getting better and better these days so in most cases you should be fine with one of these.
Natural light is your best friend when it comes to taking a good photo. If you’re lucky enough to have good lighting in your salon, take advantage of it! If you struggle with finding good lighting, don’t be afraid to ask your clients to step outside so you can get a good picture. On the other hand, if you don’t feel comfortable asking your clients to go outside, we suggest you invest in a good ring light… we promise you won’t regret it!
All eyes on…
You want your audience to be focused solely on your what you can do as a beauty professional, whether that’s a freshly highlighted head of hair, a glittery manicure or a new set of fluttery lashes. It’s important to make sure there are no distractions in the background. Keep the backdrop clean and simple and try to incorporate salon branding where you can.
When taking your photo, always keep in mind the beauty or hair treatment you’re showcasing. For example, styling is key if you’re taking a photo of your client’s hair. Style their hair in the best possible way to show off the depths/tones you’ve created.
Tap on the focal point of your image before taking the photo – this lets your phone or camera know where to prioritise the focus and your image will be sharper!
Don’t be afraid…
Don't be afraid to adjust and play around with your client’s pose. This all about getting the right shot for optimum social media marketing so if you don’t feel something is quite working, or that it shows your work in the best light, then change it up! Direct your client and tell them how you want them to pose, testing several angles to work out what looks best. They may feel a little unsure and would be grateful for the help.
A little editing never hurt…
A little bit of editing on your photos is totally fine but be careful not to over-do it. In the beauty industry, one of our biggest business advice and support tips would be to make sure you are not altering the image so much that it gives a false representation of your work. We’d recommend brightening and sharpening your photograph, as well as cropping it (remember Instagram is optimised for a square image) - simple photo editing such as this is simple to do in the Instagram app.
For other business tips and advice check out our other blogs. Here's some of our favourite salon business and social media marketing blogs you might also like: