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MARQUES ALMEIDA X KEVIN.MURPHY LONDON FASHION WEEK 2024
23rd Feb 2024
Renowned hair care brand, KEVIN.MURPHY, proudly sponsored Marques Almeida's London Fashion Week Autumn/Winter 2024 collection. After a hiatus due to the pandemic, Marques Almeida returned to London Fashion Week with a bang, bringing their unique vision and style to the runway once again.
The hair team, led by GLOBAL.SESSION.MASTER Massimo Morello, focused on enhancing the natural texture of each of the 35 models' hair, highlighting individuality and authenticity. KEVIN.MURPHY's team of expert stylists embraced the models' natural hair textures. Some models received enhancements with small pieces of super long extensions, while others enjoyed a lived-in look reminiscent of 2-day old, styled hair.
KEVIN.MURPHY products were crucial in achieving the desired looks, providing the perfect balance of functionality and style:
STAYING.ALIVE: Crucial for combating frizz, ensuring that the hair maintained a sleek and polished appearance throughout the styling process. Its hydrating properties helped to tame flyaways and control unruly strands, resulting in a smooth and manageable finish.
YOUNG.AGAIN: Designed to smooth hair around the face, YOUNG.AGAIN provided a luxurious touch, imparting a silky texture while also nourishing and revitalising the hair. It helped to create a soft, touchable look, enhancing the overall elegance of the hairstyle.
ANTI.GRAVITY: Offering the perfect combination of hold, volume, and texture, allowing for versatile styling options. Its lightweight formula provided lift and support without weighing the hair down, ensuring that the hairstyle maintained its shape and body throughout the day.
DOO.OVER: Ideal for adding texture and volume to the hair, creating a dynamic and lived-in look. Its dual-action formula offered both styling and finishing benefits, allowing for effortless waves or defined texture, depending on the desired aesthetic.
SESSION.SPRAY: Provided the perfect amount of hold to lock in the style without stiffness or crunchiness. It's fine mist allowed for precise application, ensuring that the hairstyle remained intact while still allowing for natural movement and flexibility. Marques Almeida's collaboration with KEVIN.MURPHY marks a celebration of individuality, diversity, and effortless style, embodying the essence of London Fashion Week.
