Blog

Golden Globes 2021 may have looked a little different this year, however the outfits certainly did not disappoint. We’ve been obsessing over these Golden Globes looks and it got us thinking… if t … read more

Goodbye Shaking. Goodbye Separation. Goodbye Thickening. Hello imix!Leave shaking, separation and thickening in the past with imix! Available exclusively from Sweet Squared, this brand-new innova … read more

We have been DYING to bring this baby to life!!Just when you think you can’t do anything else new in the nail industry – you can, and we have!! When true innovation is bought to our attention, there i … read more

Our model was starting with a grown-out copper, faded to an 8/34 9/34 with a root of 6/0. We wanted to refresh the colour by creating a gorgeous, fiery, multi-tonal, copper red with vibrant, orange mo … read more

It’s time to round up Fashion Week by introducing the faces behind The Reconstruction. Meet design extraordinaire Gareth Pugh as he chats through the inspiration behind the project and why he chose to … read more

Introducing Education with Emma! A brand-new education initiative aimed at providing the hair professional with advice, tips, tricks and best of all… brand secrets. Education with Emma is brought to y … read more