THE ALTEREGO ITALY LENGTHS COLLECTION - PT. 2

Posted by Abbie Turner on 30th Oct 2020

Introducing Education with Emma! A brand-new education initiative aimed at providing the hair professional with advice, tips, tricks and best of all… brand secrets. Education with Emma is brought to you by none other than the wonderful Emma Taylor, Sweet Squared Hair Education Manager!

Today we’re revisiting the Alter Ego Italy Lengths collection and looking at the second half of the range (if you haven’t read the first blog, click here). The Lengths range encompasses all things ‘Beauty Made With Kindness’ and is all about having beautiful hair, whilst giving back to the environment.

The Alter Ego Italy Lengths collection is:

100% Made in Italy
Paraben-free
Vegan
Made from naturally derived ingredients
Made with recycled water
All the bottles are made from recycled material

Let’s take a look at the rest of the lines within Lengths, so you can choose the best haircare for your client’s hair type.

The Volume Line:

Perfect for those finer, delicate haired clients who lust after voluminous hair.

Volume Shampoo and Volume Care

Silicone-free formula
Enriched with cottonseed oil for volume and body

Volume Spritz Infusion

To be sprayed into towel-dried hair and then blow-dried for gorgeous volume

Silk Oil Line

These products are just as gorgeous as they sound. This line is all about smooth, glossy and really luxurious hair, ideal for frizzy, coarse haired clients.

Silk Oil Shampoo and Conditioning Cream

Enriched with Argan Oil and Coconut Oil
Works on both natural and colour-treated hair
Nourishes and smooths

Silk Blend Oil

Used in wet or dry hair
Helps to smooth the texture of the hair
Formulated with a blend of precious and nourishing oils, it offers immediate shine and softness.

Silk Oil Intensive Lotion