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THE ALTEREGO ITALY LENGTHS COLLECTION - PT. 2

Posted by Abbie Turner on 30th Oct 2020

Introducing Education with Emma! A brand-new education initiative aimed at providing the hair professional with advice, tips, tricks and best of all… brand secrets. Education with Emma is brought to you by none other than the wonderful Emma Taylor, Sweet Squared Hair Education Manager!

Today we’re revisiting the Alter Ego Italy Lengths collection and looking at the second half of the range (if you haven’t read the first blog, click here). The Lengths range encompasses all things ‘Beauty Made With Kindness’ and is all about having beautiful hair, whilst giving back to the environment.

The Alter Ego Italy Lengths collection is:

  • 100% Made in Italy
  • Paraben-free
  • Vegan
  • Made from naturally derived ingredients
  • Made with recycled water
  • All the bottles are made from recycled material

Let’s take a look at the rest of the lines within Lengths, so you can choose the best haircare for your client’s hair type.


The Volume Line:

Perfect for those finer, delicate haired clients who lust after voluminous hair.

Volume Shampoo and Volume Care

  • Silicone-free formula
  • Enriched with cottonseed oil for volume and body

Volume Spritz Infusion

  • To be sprayed into towel-dried hair and then blow-dried for gorgeous volume

Silk Oil Line

These products are just as gorgeous as they sound. This line is all about smooth, glossy and really luxurious hair, ideal for frizzy, coarse haired clients.

Silk Oil Shampoo and Conditioning Cream

  • Enriched with Argan Oil and Coconut Oil
  • Works on both natural and colour-treated hair
  • Nourishes and smooths

Silk Blend Oil

  • Used in wet or dry hair
  • Helps to smooth the texture of the hair
  • Formulated with a blend of precious and nourishing oils, it offers immediate shine and softness.

Silk Oil Intensive Lotion

  • A rinse-out intensive conditioning treatment
  • Increases the hair’s silkiness for a long-lasting effect
  • Comes in packs of 12 x 10ml

Silk Oil Illuminating Lotion

  • Leave-in treatment
  • A brightening treatment
  • Will penetrate and nourish the hair fibre
  • Comes in packs of 12 x 10ml

The Curly Line

This line works to define and smooth the hair to enhance gorgeous those natural curls.

Curly Shampoo

  • Enriched with Almond Oil

Curly Mousse

  • A leave-in conditioning styler to de-frizz
  • Defines curls
  • Adds volume with smoothness

So, there you have it, that’s the full Lengths collection. You can watch the full video here. Enjoy!