We know how daunting it can be to increase your prices in salon, as it’s almost impossible not to worry about what the repercussions may be.
The first step is confidence. So many professionals don't truly charge what they’re worth because they’re scared they are not good enough to do so... but that’s not true! Charging your worth is something that our Co-Founders, Samuel and Samantha Sweet, are especially passionate about. They are big believers in the fact that your prices should reflect the experience you provide for your clients, your salon environment, and the education you have undertaken.
Samuel and Samantha share their business advice on how to confidently increase your prices in this helpful blog below.
CONFIDENCE IS KEY
First things first, confidence is key. Be confident in yourself and your skill set.
“If you’re 95% fully booked, your prices are too low!” – Samuel and Samantha Sweet.
It’s true. If you are 95% fully booked you are clearly a highly skilled professional who is in-demand with your clients. It’s more than likely that your prices are too low, and you are not charging what you are worth.
Make no apologies about the increase in price. Give your clients advanced notice but be accepting that it’s inevitable that you’ll probably lose a few of these clients. It’s important to remind yourself that you’ll probably make the same profit (or more) due to the price increase and let’s be honest, if you were 95% fully booked you probably have a fair few clients on a waiting list that can’t wait to be booked in with you!
CHARGE YOUR WORTH
We’d like you to ask yourself this… The last time you took part in training to further educate yourself, did you increase your prices to reflect the new knowledge you have? If the answer is no, you are not charging what you’re worth. Every time you invest in yourself to be better for your clients you are becoming a more qualified professional and therefore your prices should reflect this.
Shout about your experience and your expertise with your clients. Reinforce your skills so they truly understand your value. Be natural about this and you’ll find it so much easier. Your clients share a passion for hair/beauty just like you, so they’ll be really interested in your insight!
TAKE YOUR TIME
Remember, there’s no rush. Just because you’ve taken the decision to increase your prices doesn’t mean you need to go crazy and increase them dramatically. An extra £2.50 on treatments will make all the difference!
CONSIDER YOUR ENVIRONMENT
Make sure you dress your environment for the client you want to attract. You can’t expect to increase your prices to reflect a more premium service whilst you’re providing a messy and chaotic salon experience. Increasing the value you’re providing for your clients will, in turn, help you to increase pricing.
We’ll wrap up with this quote from Samuel and Samantha: “If you can confidently say you deliver on experience, environment and education… it’s time to increase your prices.”
For more business tips on salon marketing, check out our related bogs below: