Blog

At Sweet Squared, we live to Serve the Pro with Love & Respect and have been doing so for over 14 years. It’s what makes us S2! You can always count on our award-winning Customer Experience and … read more

We all sat and watched in awe as Meghan Markle married her prince. The Duchess’s big day was as beautiful as it was spectacular and it had beauty professionals everywhere asking, “what was Meghan’s … read more

You’ve probably heard the term ‘salon merchandising’ flying around everywhere, but how much do you know about it and the benefits for your salon? Salon merchandising is a great strategic way to increa … read more

We are at the forefront of the professional, beauty industry. If you love all things beauty as much as we do, Sweet Squared will bring you right into the centre of all that’s going on in the industry. … read more

The cooler months are fast approaching which means here at S2, we’re turning our eye to the AW20 trends that will be warming up on the hot list this winter! Taking inspiration from the AW20 catwalks, … read more