Blog

Sweet Squared presents, the SWEET SERIES!Bringing you inspiring education and expert knowledge throughout lockdown and BEYOND!Over the course of the next few weeks and months, we have a whole host of … read more

We are very excited to announce that we are delivering fabulous KEVIN.MURPHY education to your doorstep! Take a look at our online courses and get them pencilled in your diary, you will not want to … read more

I am often asked who is Sweet Squared? How did it come about? Why the name? What does Serve the Pro mean? Why Love & Respect? In a nutshell… you wanna know who we are really? Read on...Sweet … read more

Introducing Education with Emma. A brand-new education initiative aimed at providing the hair professional with advice, tips, tricks and best of all… brand secrets. Education with Emma is brought to y … read more

Introducing Education with Emma! A brand-new education initiative aimed at providing the hair professional with advice, tips, tricks and best of all… brand secrets. Education with Emma is brought to y … read more

As you know, nails are where my expertise lie, but can we just talk about hair for a few? We all have it and we all have to deal with it. It’s the how I’m wondering about... From the age o … read more