Blog

We all sat and watched in awe as Meghan Markle married her prince. The Duchess’s big day was as beautiful as it was spectacular and it had beauty professionals everywhere asking, “what was Meghan’s … read more

We all know that if used correctly, social media can be an amazing tool for your salon and one of the most successful ways of growing your business! We also know that the world of social media can be … read more

You’ve probably heard the term ‘salon merchandising’ flying around everywhere, but how much do you know about it and the benefits for your salon? Salon merchandising is a great strategic way to increa … read more

We are at the forefront of the professional, beauty industry. If you love all things beauty as much as we do, Sweet Squared will bring you right into the centre of all that’s going on in the industry. … read more

Engagement, on any social network, is an action someone takes on your page/posts i.e. a comment, like, share, tag etc. Facebook views engagements as a way of identifying which posts are of interest to … read more

The internet is fast evolving as we know but power really has shifted to the people when we consider how our product, services or even brand is perceived. Online reviews not only influence customer bu … read more