Blog

We are at the forefront of the professional, beauty industry. If you love all things beauty as much as we do, Sweet Squared will bring you right into the centre of all that’s going on in the industry. … read more

Engagement, on any social network, is an action someone takes on your page/posts i.e. a comment, like, share, tag etc. Facebook views engagements as a way of identifying which posts are of interest to … read more

The internet is fast evolving as we know but power really has shifted to the people when we consider how our product, services or even brand is perceived. Online reviews not only influence customer bu … read more

With 24.46 million users of Instagram in the UK it’s fair to say this is a great platform for reaching prospective clients…but with so many users it’s also easy to get lost in the noise. Here’s our to … read more

Given recent events surrounding COVID-19, we're all starting to realise more and more how important retail is to our salon marketing strategy. Going forward, at-home beauty and hair care is going to b … read more

We know how daunting it can be to increase your prices in salon, as it’s almost impossible not to worry about what the repercussions may be.The first step is confidence. So many professionals don't tr … read more