Blog

THE RECONSTRUCTION SS21Fashion Week this season certainly looks a little different. From virtual shows to fashion film concepts, each designer has injected their take of the ‘new normal’ into their co … read more

Welcome to Sweet Talk, a new edition to our brand NEW Sweet Squared website.  It’s me Samantha Sweet and this Sweet Talk Blog will be my meanderings on what’s happening within our industry and … read more

At Sweet Squared, we live to Serve the Pro with Love & Respect and have been doing so for over 14 years. It’s what makes us S2! You can always count on our award-winning Customer Experience and … read more

We all sat and watched in awe as Meghan Markle married her prince. The Duchess’s big day was as beautiful as it was spectacular and it had beauty professionals everywhere asking, “what was Meghan’s … read more

We all know that if used correctly, social media can be an amazing tool for your salon and one of the most successful ways of growing your business! We also know that the world of social media can be … read more

You’ve probably heard the term ‘salon merchandising’ flying around everywhere, but how much do you know about it and the benefits for your salon? Salon merchandising is a great strategic way to increa … read more