Blog

With 24.46 million users of Instagram in the UK it’s fair to say this is a great platform for reaching prospective clients…but with so many users it’s also easy to get lost in the noise. Here’s our to … read more

Given recent events surrounding COVID-19, we're all starting to realise more and more how important retail is to our salon marketing strategy. Going forward, at-home beauty and hair care is going to b … read more

We know how daunting it can be to increase your prices in salon, as it’s almost impossible not to worry about what the repercussions may be.The first step is confidence. So many professionals don't tr … read more

This blog post aims to ensure your Instagram profile success by explaining how you can effectively utilise hashtags to ensure your professional beauty services are seen by the right people. Hashtags a … read more

An aesthetically pleasing social media feed starts with beautiful photos and videos! Are you a little unsure on how to take a good photo? Or do they just never seem to turn out quite how you imagined … read more

The cooler months are fast approaching which means here at S2, we’re turning our eye to the AW20 trends that will be warming up on the hot list this winter! Taking inspiration from the AW20 catwalks, … read more