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HOW IT STARTED The scientific technology behind CALECIM® belongs its parent company CellResearch Corporation, a biotechnology company founded over 20 years ago by scientists. They discovered the … read more

Sweet Squared is excited to announce its partnership with Decoded, a cutting-edge biotech company that's redefining skincare. As the exclusive distributor in the UK, we're thrilled to offer profession … read more

Sweet Squared has been awarded the coveted title of International Distributor of the Year by Nimue Skin Technology at an inspiring event in South Africa. Celebrity favourite skincare brand Nimue … read more

Nimue, the professional only skincare brand with celebrity fans like Helena Christensen, has launched its limited-edition festive gift collection.  The five set edit of Nimue’s bestselling skinc … read more

Alison Heppelstone, Carol MacNiven and Susan Forster have been announced as Nimue’s Therapist of the Year 2022 award winners. The international awards recognise the skincare knowledge, passion an … read more

When it comes to skincare, there are hundreds of trends that come and go faster than a TikTok influencer can swipe up. However, this year we're seeing some trends that are staying around for long … read more