Blog

Introducing Education with Emma. A brand-new education initiative aimed at providing the hair professional with advice, tips, tricks and best of all… brand secrets. Education with Emma is brought to y … read more

If you missed our Christmas nails unboxing with Hannah McAndrew, last week don’t worry, we get it, life is busy. That’s why with all our live demo’s we save them, so you can re-visit them at any … read more

Introducing the CND™ Shellac Removal KitThis handy at-home kit is the saftest way to remove your CND™ Shellac at-home in the absence of being able to visit your local salon.This useful gui … read more

If you missed our Retail 1.0.1 with Gemma Pinfield-Thomas last week, don’t worry, we get it, life is busy. That’s why with all our live demo’s we save them, so you can re-visit them at any point.&nb … read more

Here at Sweet Squared our ethos is always to serve you the PRO with love and respect and during these uncertain times we recognise that for some business guidance, mentoring and support is absolutel … read more

As part of the S2 Shop Local campaign, each week we invite one of our professionals to host a guest blog and share their tips, trick and techniques to successful retail. Kicking off the campaign, from … read more