Blog

LETTER FROM KEVINDear Salons,As we near the end of a very unprecedented year, I want to share why it was important to create new LIQUID.ACTIVATOR 3.5 VOL. (1%). As a stylist, my time in the salon is e … read more

Business Boost 1. Decisive Action PlansWe are delighted to welcome back Liza Smith, Educator, Salon Owner and Business Coach with a new focus on how to "Boost your Business". We can all agree that tim … read more

Removal:The first thing to remember when removing, is that the majority of the product will be in the centralised spine of an enhancement, whether that’s for a natural nail overlay or an enhancement, … read more

Sweet Squared presents, the SWEET SERIES!Bringing you inspiring education and expert knowledge throughout lockdown and BEYOND!Over the course of the next few weeks and months, we have a whole host of … read more

We are very excited to announce that we are delivering fabulous KEVIN.MURPHY education to your doorstep! Take a look at our online courses and get them pencilled in your diary, you will not want to … read more

I am often asked who is Sweet Squared? How did it come about? Why the name? What does Serve the Pro mean? Why Love & Respect? In a nutshell… you wanna know who we are really? Read on...Sweet … read more