Blog

You’ve probably heard the term ‘salon merchandising’ flying around everywhere, but how much do you know about it and the benefits for your salon? Salon merchandising is a great strategic way to increa … read more

We are at the forefront of the professional, beauty industry. If you love all things beauty as much as we do, Sweet Squared will bring you right into the centre of all that’s going on in the industry. … read more

The internet is fast evolving as we know but power really has shifted to the people when we consider how our product, services or even brand is perceived. Online reviews not only influence customer bu … read more

Having a social media presence is great to communicate with your customers, build a community, market your brand as well as reach new customers. So it’s totally natural you want to ensure what you’re … read more

Choosing the correct spray tan for your individual client’s needs can be tough. From the ones who want a natural glow, to those who want a quick fix for a last-minute event, we’ve rounded up the best … read more