Blog

Welcome to Sweet Talk, a new edition to our brand NEW Sweet Squared website.  It’s me Samantha Sweet and this Sweet Talk Blog will be my meanderings on what’s happening within our industry and … read more

At Sweet Squared, we live to Serve the Pro with Love & Respect and have been doing so for over 14 years. It’s what makes us S2! You can always count on our award-winning Customer Experience and … read more

You’ve probably heard the term ‘salon merchandising’ flying around everywhere, but how much do you know about it and the benefits for your salon? Salon merchandising is a great strategic way to increa … read more

We are at the forefront of the professional, beauty industry. If you love all things beauty as much as we do, Sweet Squared will bring you right into the centre of all that’s going on in the industry. … read more

The internet is fast evolving as we know but power really has shifted to the people when we consider how our product, services or even brand is perceived. Online reviews not only influence customer bu … read more

Having a social media presence is great to communicate with your customers, build a community, market your brand as well as reach new customers. So it’s totally natural you want to ensure what you’re … read more