Blog

Introducing Education with Emma, a brand-new education initiative aimed at providing the hair professional with advice, tips, tricks and best of all… brand secrets. Education with Emma is brought to y … read more

Taking your retail offering online!  The holiday season is upon us and though we may not be exactly where we thought we’d be this year, we’re looking at ways to make the most of the season. … read more

At Sweet Squared, we live to Serve the Pro with Love & Respect and have been doing so for over 14 years. It’s what makes us S2! You can always count on our award-winning Customer Experience and … read more

You’ve probably heard the term ‘salon merchandising’ flying around everywhere, but how much do you know about it and the benefits for your salon? Salon merchandising is a great strategic way to increa … read more

We are at the forefront of the professional, beauty industry. If you love all things beauty as much as we do, Sweet Squared will bring you right into the centre of all that’s going on in the industry. … read more