Blog

This season :YOURS are launching their NEW winter collection, Holy Nights. Consisting of Element Pigments, Stamping Plates and Holographic Stamping Polishes, the collection provides you with endless n … read more

It’s time to round up Fashion Week by introducing the faces behind The Reconstruction. Meet design extraordinaire Gareth Pugh as he chats through the inspiration behind the project and why he chose to … read more

As part of the S2 Shop Local campaign, each week we invite one of our professionals to host a guest blog and share their tips, trick and techniques to successful retail. Kicking off the campaign, from … read more

Serving the Pro with Love & Respect is at the core of everything we do here at Sweet Squared. While the current climate may not be where we’d hoped, we’re focusing on the ways we can support you a … read more

At Sweet Squared, we care about YOU, the Nail Professional, as well as your clients, business and colleagues. Salon wellness has always been our top priority, and alongside CND we are committed today, … read more

The coronavirus pandemic has brought lots of new challenges and changes for everyone and in particular, the beauty industry. However, this has allowed many of us precious time that we usually have so … read more