Blog

As you know, nails are where my expertise lie, but can we just talk about hair for a few? We all have it and we all have to deal with it. It’s the how I’m wondering about... From the age o … read more

Introducing Education with Emma, a brand-new education initiative aimed at providing the hair professional with advice, tips, tricks and best of all… brand secrets. Education with Emma is brought to y … read more

Welcome to Sweet Talk, a new edition to our brand NEW Sweet Squared website.Have you tried it? Have you dipped your toes into this new ‘way of learning’? or are you still wondering ‘how the hell wil … read more

The coronavirus pandemic has brought lots of new challenges and changes for everyone and in particular, the beauty industry. However, this has allowed many of us precious time that we usually have so … read more

Not sure if you need to fix it, fill it, shape it or build it? Confused on if you should invest in both shaper and builder? The likelihood is, at some point you'll need both. Think of CND™ PLEXI … read more

Choosing the correct spray tan for your individual client’s needs can be tough. From the ones who want a natural glow, to those who want a quick fix for a last-minute event, we’ve rounded up the best … read more